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The visitors to the table ranged from curious to serious, from Ottawa to Texas to British Columbia and lots from around town. Interest came from individual job seekers, parents and grandparents, coaches, schools, downsizing companies, and hiring personnel. Some of the vendors referred their customers to the computer table. Reporters from the local newspaper and television station inquired about stories.

The big lesson was that patrons of the market like knowing who harvested their mushrooms the day before, and list events who bakes their pies. They build a relationship Saturday by Saturday. They support the lifestyle of the artisans and farmers who choose to live around Owen Sound. They invest in good ideas. They trust in quality. The ideals sought by the clientele of the Farmers' Market are the same ones internet marketers can build into their applications: knowledge, trust, limiting one's footprint, innovation, and excellent quality. Internet marketing and the Farmers' Market: A perfect fit for the ecological age.